Versatility: People go after jewelry for various reasons. Some buy it to look good in public, others want a refined look, while others simply want to look beautiful. Stainless steel jewelry fulfills each and every of these wishes. Like indicated earlier, it is also quite cheap making it affordable and meaning that one can buy different designs for different occasions.
Durability: since stainless steel is a hard alloy, it makes it more durable in comparison to other materials such as gold and silver. Since jewelry such as rings gets used on a daily basis, they are subject to wear and tear. Nonetheless, stainless steel holds up quite well to this kind of wear and tear. Thus, you can have your stainless steel jewelry for longer and save up money, which could have been otherwise spent on replacing worn out jewelry. Since it is affordable, and you probably have several pieces; that reduces the wear and tear too.
Good material: as the name suggests, steel is stainless. Other materials such silver get stained easily. That means your gold or silver jewelry will lose its striking look after some time. As for jewelry made from steel, it hardly needs any maintenance. The absence of carbon, not to forget the thin film of chromium oxide forms an actual blockade to corrosion. Consequently, the inner part of the metal gets protected to the maximum ensuring long life. The material is so good looking, very few would point out the difference between silver and stainless steel jewelry. The polished look makes it attractive, and that perhaps is the reason why it is sought after by most people nowadays. Surprisingly, most people would hardly differentiate between well-finished stainless steel jewelry and that made from silver.